I left off with the student athletes and for this particular Athletic Director I believe that this has to be a priority and is a key to making the kind of changes needed to halt a downward spiral of the UTEP Athletics program since the break up of the old WAC and formation of the Mountain West Conference. Mike Price and Bob Stull showed that years of losing do not shackle a program to continued losing. The “losing tradition” could be broken in a matter of one or two seasons. They may have done it differently, but they showed it can be done. Maintaining it is another matter. First and foremost it begins with the right head coach, but it has to be more than the personality of a coach that builds consistent winning programs. Here is where I want to see improvement. Again, this is a key as I see it to fixing what is not working.
Finally, the public and the fans. In Part 1 I added it as an afterthought. It seems too fitting to have changed it, as both the fans and the public are pretty much treated as an afterthought by UTEP. And the good people of El Paso feel the same way about UTEP. Neither one treats the other with the respect it deserves, and what is much worse is that if the two joined forces the power harnessed would be enormous. The city of El Paso searches for a way to go from the five sleepy neighborhoods into a vibrant city and some kind of identity other than a gas and motel stop for travelers. Wild West, historical border town or modern-day city. The University of Texas at El Paso should have been THE jewel of El Paso. The “city” of El Paso should have been and should be to this day making UTEP a focal point for outsiders instead of the place where our kids go to take classes. I hate the term “commuter school”. How in the Hell did the school or the people of El Paso stand for that kind of lack of respect for their own kid’s school? How in the Hell has UTEP allowed itself to be reduced to that? Part of it lies in the whole idea of El Paso being “separate” from the rest of Texas and cultural identities. If there is ever to be a permanent change in UTEP Athletics this all has to change! You can’t get a ticket to a Chihuahuas minor league baseball game. When Mike Price was winning, the Sun Bowl was not just filled with fans. It was an enormous generator of money. The city of El Paso should have donated the salaries of the Convention and Visitors Bureau, passed a Hotel and Motel tax to pay the money to get a big time coach. I’m just kidding about that, but what I’m not kidding about is El Paso, the city and the citizens understanding that a highly successful UTEP Athletic Program is nothing but a giant money machine for the city. But, the city leaders, many of the graduates of UTEP treated UTEP like the place they took classes to get a degree instead of what it is, should be, and could be. It is very sad to see my school treated this way, and what makes it so much worse is that it is done by the very people who you would hope would do so much better. Including the general public.
The AD will need to find a way for the student athletes to have more of a real college campus life than a “commuter school” provides, and somehow, someway, he will have to get the people and city of El Paso to gather the strength and pride of unity needed because neither by themselves is strong enough to continue on the path we are on and more importantly, together, united the amount of untapped energy could easily turn UTEP into a powerhouse in the field of athletic competition. There are 3/4 of a million people in El Paso that are starved for something to do. Western Playland ain’t it! From August March, El Paso should be orange and blue. Student Athletes don’t need to be treated as some kind of heroes, but when they step off campus they should be able to feel the energy of support from the people of El Paso.
Well, that is what I think, anyway. Will any of it happen? Will anything be different? Will Senter see it this way? If he does can he do anything about it? UTEP and El Paso are so unique that he may not be prepared for them, or he may be just the person to see that uniqueness as they way forward and then have the ability to pull it off. What gives me hope is listening to him talk about needing the people of The Citadel to take ownership of the 3 hundred and some acres if they wanted others to. It is a start. If he could do that, he could build upon the work of Dr. Natalicio. She wanted all of her kids of El Paso to have a chance at a college degree. She has done a great job of that. Now, and for many years she has been working to elevate the stature of those degrees. But, if the AD could change the culture from “commuter school” on campus and off, into the focal point of the city pride, where amazing things are taking place because of the opportunities provided by UTEP for our children, it would make all of the difference in the world. It will be a monumental task, but for a young, ambitious man it is the kind of challenge that could be the springboard to the top positions in the country. Bo, we have heard that before, haven’t we? And it is true. Great coaches do great things and then get grabbed up. I am going to keep my fingers crossed that Senter is so good that four years from now he is lured away by some cartel school. But, just like a football coach versus a program, I want Senter to establish a program that continues on the path to greatness after he is gone.